5 Effective Instagram Marketing Tips for Food Coaches


As a nutrition specialist, vitamin coach or food coach, you need to market your business effectively to get leads and clients. And, Instagram is one of the best platforms to market your business. It’s free to use and you have the potential of reaching thousands of clients, with a simple click of a button. So, how can you use this platform to get long-term, paying clients? Well, our guide has the answers. In this article, we will share some effective Instagram marketing tips to help you bring in clients and grow your revenues.

Your Photos Should Be Spot On

Instagram is a highly visual platform. So, you will need visually appealing content to attract followers and stand out from the competition. If you have the budget, it will be advisable to hire a professional photographer, who will shoot and edit the content for you.

But, if you don’t have the budget to hire a professional photographer, you can still shoot high-quality photos and videos, using your smartphone. Any smartphone with a decent camera should be enough for the job.

If you opt to shoot the photos and videos yourself, ensure you do it in a well-lit room. Once you finish taking the photos, you can then go ahead and use your phone’s or the platform’s filters to enhance their quality. Alternatively, you can download photo editing apps like Facetune, Lightroom or Snapseed to further enhance various aspects of your photos and videos.

Maintain a Consistent and Cohesive Instagram Feed

Your Instagram feed is among the first things that visitors will see when they check out your page or profile. And, the layout, colors, tone and overall aesthetic have the power to either earn you a new follower and possible client or chase them away.

If your feed has a mixture of different aesthetics, there’s a high chance the visitor won’t stick around. On the other hand, if your aesthetic is cohesive and consistent across your entire feed, there’s a possibility that followers will continue scrolling and even come back later.

So, you need to ensure you maintain a cohesive and consistent aesthetic across your entire Instagram feed. Ideally, all your posts should have the same color palette, fonts, graphics, and tone of voice.

But as you may expect, maintaining the same consistent aesthetic across all your posts can be a challenge, especially when you are creating everything from scratch. And this is where social media templates come in. A template is a pre-designed graphic, featuring editable imagery, including logos and texts, among other elements.

Whenever you want to put up a new post, you just need to plug in the content you want to share and your post will be ready. Regardless of whether you are sharing an infographic, quote, stories, or tips and tricks, your posts on Instagram will always bear the same aesthetics.

Besides helping you to maintain a consistent aesthetic across your Instagram feed, social media templates will also save you time and money when it comes to creating content for Instagram. You can opt for paid or free templates, depending on your budget.

Share Free Stuff

We all love freebies. And, your Instagram followers will also appreciate some free stuff. Offering free stuff through your Instagram page will help you to build a robust email list. You can then retarget the prospects in your email list with fresh offers and nurture them into clients.

When it comes to sharing free stuff with your followers, you have numerous options to consider. For instance, you can share free nutrition guides, workout guides, customized recipes and menus as well as merchandise.

If possible, you should be offering the free stuff regularly. Doing so will keep people coming back for more and engaging with your posts.

Leverage Hashtags

Whenever you are sharing a post on Instagram, you need to make sure you are using the right hashtags. Doing so will help your content to get a bigger reach and exposure. Also, hashtags will help to increase the number of visitors to your page, which translates to more leads and potential clients.

Instagram allows up to 30 hashtags per post. But, this doesn’t mean you should use all of them. Three to five hashtags per post should be enough. The most important thing is to ensure you are using relevant hashtags.

Use Instagram Promoted Posts to Boost Your Reach

Reach refers to the number of Instagram users that see and interact with your posts. And, the higher the reach, the higher the chances of getting new leads and clients through this platform.

But as you may expect, reach is largely dependent on the number of followers that you have. The smaller the following, the lower the reach and vice versa. Unfortunately, growing a large following on Instagram will take time.

Fortunately, there’s a means of having your content reach more people even if you have a small following, which is through promoted posts. With promoted posts, you will pay a certain fee and your posts will be shown to a targeted audience, including those who don’t follow you.

The main benefit of promoted posts is that you will be able to reach a bigger audience than your current following and get more engagement. This will eventually lead to more followers, leads and clients.


When used properly, Instagram can be a powerful tool in establishing your brand as a vitamin coach, nutrition specialist or food coach. And, we hope that the tips we’ve shared here will help to take your Instagram marketing to the next level and get more clients.