What is the best iPhone color?

This study reveals to us which is the most popular iPhone color of the last generations that Apple has presented.

The color of the iPhone is something that has been radically changing since the first version. We went from gray aluminum to a period in which the iPhone was offered in two shades: black and white. Little by little Apple was adding new colors, gold, red and in the last generations we have a wide variety of colors available.

But what are the most popular iPhone colors? CIRP has set out to answer this question in its latest study and asked iPhone users about the color of their devices. And while black and white are often popular colors, there are plenty of surprises. CIRP usually does very interesting studies, such as the loyalty of Apple users or the acceptance of the iPhone subscription service.

These are the most popular iPhone colors

The CIRP study focuses on the iPhones currently available in the Apple Store, so we have the entire iPhone 14 range, the iPhone 13 and 13 mini, the iPhone SE and the iPhone 12. Unfortunately we do not have the color options favorites from previous years Pro models.

iphone 14
Image license: iPhone 14 colors

In this table you have collected the most popular colors of each current iPhone model, as a percentage represented by the rest of the tones. And there are many surprises and interesting facts.

  • iPhone Model
  • Most Popular Color
  • Other Colors
  • iPhone 14 Pro and 14 Pro Max
  • Dark purple: 42%
  • Gold: 24% Space Black: 23% Silver: 11%
  • iPhone 14 and 14 Plus
  • Blue: 27%
  • Midnight: 26% Purple: 22% Red: 14% Star white: 12%
  • iPhone SE
  • Midnight: 62%
  • Red: 23% Star white: 15%
  • iPhone 13 and 13 mini
  • Midnight: 38%
  • Blue: 23% Pink: 23% Star white: 13% Red: 5%
  • iPhone 12
  • Midnight: 56%
  • Blue: 22% Purple: 22%
Scroll left for the entire table.

One of the data that surely surprises you is the popularity of the new Dark Purple color of the iPhone 14 Pro and iPhone 14 Pro Max. It is not as striking a color at first as the Green of the iPhone 11 Pro, the Pacific Blue of the iPhone 12 Pro or the Alpine Blue of the iPhone 13 Pro, but it has certainly succeeded.

iphone 13
Image license: iPhone 13 colors

It can also be seen how the wide range of colors of the iPhone 14 and iPhone 14 Plus makes everything very distributed, without a doubt it is one of the highlights of this iPhone range.

The choice in the iPhone SE is also surprising, the vast majority of users opt for the color black. Something that also happens, although to a lesser extent, in the iPhone 13, 13 mini and iPhone 12. Although blue and pink/mauve also seem to be colors that are very popular.